Tagged: Three-Rings

Virtual Goods Summit: Why Virtual Goods Matter

Nabeel Hyatt of Conduit Labs moderated a panel on Why Virtual Goods Matter, and What’s Driving User Adoption, at the Virtual Goods Summit at Stanford University.

Panelists:
Craig Sherman of Gaia Online
Daniel James of Three Rings
Amy Jo Kim of Shufflebrain
Byron Reeves of Stanford University and Seriosity

Reeves: The human brian is not specialized to differentiate between virtual and real. Same neurons fire when an avatar smiles at you as when a real person smiles at you. Seriosity is looking at what happens when you create an opportunity to do serious things with virtual currency attached, such as sending email messages with virtual currency attached. The result? You open the email faster when currency is attached. Virtual money changes real behavior. Continue reading

SXSW Xcript: Avatar-Based Marketing

Overheard at the panel on Avatar-based marketing: “It’s fun, you can sit down, make out with people.” I got most of this panel, including a couple of the audience questions.

Moderator, Tony Walsh of the Clickable Culture blog
Panelists:
Paul Hemp, senior editor Harvard Business Review
Linda Zimmer, CEO of MarCom:Interactive
Eric Gruber of MTV, helped launch Virtual Laguna Beach and vHills
Lauren Wheeler of Three Rings

Hemp posed a question: How does a marketing message aimed at a consumer get refracted when it passes through the intermediary of that user’s avatar? Does the avatar act as a prism that changes in some way a real-world marketer’s messge. While a little conceptual, the question is pretty important. Some would say it’s really a meaningless question because the user behind the avatar has the real-world wallet. What’s the avatar have to do with it? My thought is that the avatar represents something about that consumer that is important. Advertising has always targetted consumers’ alter egos, the smiling happy terrifically popular person just waiting to emerge from the consumer’s psyhce with the help of the consoumnres’s product. Here the marketer doesn’t have to hunt for that, it’s on display in the form of the avatar, and can be segmented, terageted, and help understand the consumer behind it. Continue reading

Three Rings Unveiling Game-Making Platform?

Three Rings developing game-making platform for Flash and Java gamesPirate Daniel James’s Three Rings, responsible for the hugely popular multiplayer Puzzle Pirates gamespace, is developing a game-making platform to support Flash and Java games within a larger virtual world, according to a session description from O’Reilly’s Emerging Technology Conference at the end of March. That’s news to me, though I’m not entirely sure it hasn’t been mentioned elsewhere. It sounds like the session features Three Rings co-founder Michael Bayne rolling out the toolkit for attendees to use in making a game during the session: “Three Rings is developing a platform for building multiplayer online games in Flash and Java that operate as part of a larger virtual world where people do things like talk about their cats, decorate their virtual living room, and most importantly, play games. With an aim toward fostering user creativity, we’re opening up all of the tools for creating the world and the games in it. In this workshop we’ll have people collaborating in small groups to think up a game and build it. . . . We’ll provide the toolkit and useful advice.” Continue reading