Turner Uses Kaneva For Virtual World Presence

Turner Broadcasting System has signed a one-year deal to use Kaneva to build out virtual-world extensions of its entertainment properties, according to a press release. “The agreement will grant Turner access to Kaneva’s technology and tools to create and use Web communities and Virtual Spaces on the Kaneva Web site and in the virtual world of Kaneva. Each Turner Web Community and corresponding Virtual World space inside Kaneva will be enabled with embedded video players for video streaming of select Turner network content. One of the foregoing Turner Virtual Spaces will be an external space that will link to the other Turner Virtual Spaces, as well as other areas within Kaneva’s Virtual World.”

It’s interesting to see a year-long deal being signed in this way. I’m not sure that’s been done before. Most of the projects we’ve seen so far has been one-offs, or involve the purchase and/or licensing of software.

Full release below:

Turner’s New Products Group Partners with Kaneva to Create Virtual World Presence

Turner Broadcasting System, Inc.’s New Products Group has signed a one-year deal with Kaneva to build and test virtual world extensions of its entertainment properties. The deal was announced today by Blake Lewin, vice president for TBS, Inc.’s New Products Group. The agreement will grant Turner access to Kaneva’s technology and tools to create and use Web communities and Virtual Spaces on the Kaneva Web site and in the virtual world of Kaneva.

Each Turner Web Community and corresponding Virtual World space inside Kaneva will be enabled with embedded video players for video streaming of select Turner network content. One of the foregoing Turner Virtual Spaces will be an external space that will link to the other Turner Virtual Spaces, as well as other areas within Kaneva’s Virtual World.

“Our exploration with Kaneva of virtual worlds is yet another example of Turner staying at the forefront of consumer technology trends,” said Lewin. “Through this opportunity, we hope to leverage the Kaneva platform to explore how users interact with our brands in a virtual world.

Christopher Klaus, founder and CEO of Kaneva added, “Turner is an ideal flagship media partner for Kaneva. Turner’s high quality programming and credibility is synergistic with our unique focus on delivering entertainment to the masses inside a virtual world. As a result of this partnership, we will provide entirely new ways for audiences to watch, participate and interact around their favorite TV programming.”

Kaneva, which is Latin for “canvas,” is a pioneering virtual entertainment world that unifies the 2D Web with a 3D experience. It is the first to integrate social networking, shared media and collaborative online communities into a modern-day, immersive 3D virtual world. Kaneva enables its members to hang out with their friends online and in 3D, share entertainment, express creativity and passions, and establish meaningful connections with others. For more information, visit www.kaneva.com or www.kaneva.com/news.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

Turner’s New Product Group is responsible for developing and building new businesses that reflect the new media shift in advertising models, fragmenting audiences and consumption of media on a wide variety of platforms.

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  1. Kaneva is nice, but I still prefer http://www.citypixel.com for my virtual world fix.

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