Oasis Rocks Into Second Life
Just got this press release:
UK rock band Oasis is opening its official online space in the virtual world Second Life (SL) this Monday, September 24, and is kicking off with a preview of its latest release, a feature-length-plus, limited edition double DVD entitled â€˜Lord Donâ€™t Slow Me Downâ€™. The facility â€“ built for Oasis in Second Lifeâ€™s â€˜New Horizonâ€™ business park â€“ is a joint venture between SL developer New Business Horizons and SL media producer Phoenix Film & Television.
From Monday, visitors can watch the DVDâ€™s trailer as they browse around the space, pick up free goodies such as a virtual t-shirt and coffee table book, have a look at stills from the production and pre-order the double DVD itself for real world delivery by Amazon. The real world release of â€˜Lord Donâ€™t Slow Me Downâ€™ is scheduled for October 29, 2007 by Big Brother Recordings in the UK and Big Brother Recordings/Universal internationally.
Shown at a handful of screenings during 2006, â€˜Lord Donâ€™t Slow Me Downâ€™ is a feature-length, full-on â€˜definitiveâ€™ documentary in which film-maker Baillie Walsh follows the Gallagher brothers on a year-long world tour of 26 different countries, playing to more than two million people. For the DVD release, the feature also offers the option of voice-overs from the band, a Noel Gallagher Q & A session with fans from New York City and outtakes from the film. The limited edition version contains a second disc with a 90 minute live DVD capturing the bandâ€™s homecoming show at the City of Manchester Stadium in July 2005, together with footage sent in by fans.
The trailer for the product â€“ which gives a fascinating insight into Oasis experiencing the ups and downs of the road, and what they make of their lives â€“ is being shown only in Second Life and on MySpace.
Alan Haymes (SL avatar: Doctor Hickman) of NBH explains: â€œThe Oasis space mirrors everything youâ€™d expect in the real world, but with the added advantage that itâ€™s accessible to visitors from all over Second Life at the touch of a simple teleport button.â€
Emma Fulford of Universal Music adds: â€œOasis fans can be found in all corners of the â€˜realâ€™ world and we wanted to make sure that their Second Life counterparts also enjoy what promises to be one of the decadeâ€™s greatest rock documentaries and live concerts.â€
The Oasis SL store can be found in Second Life in the Blue Horizon region.
About New Business Horizons:
New Business Horizons is a Second Life ‘full service developer’ with offices in London and Montreal. The company has created the â€˜Blue Horizonâ€™ virtual business park which offers companies the chance to enter Second Life easily and affordably before committing any major resources to the project. Second Life can reap rewards for participants in terms of marketing, sales, collaboration and networking, amongst many other benefits.
About Phoenix Film & Television:
Phoenix Film & Television Productions is one of the UKâ€™s leading, award-winning TV, film and new media production companies based at Three Mills Film Studios in East London, with a long history of innovative work within the music industry. Phoenix specialises in developing creative strategies for organisations wishing to take advantage of the marketing and promotional opportunities presented by Second Life.
About â€˜Lord Donâ€™t Slow Me Downâ€™ from Oasis