Posted Tuesday, July 10th, 2007, at 8:47 am Eastern by Mark Wallace


The YouTube video above is a very cool way to leverage the expressive capabilities of the virtual world of Second Life, if you ask me. It describes the Second Chance Trees reforestation project, which was designed and built out by social media communications company Converseon, in partnership with Plant-It 2020, a non-profit whose business it is to plant and maintain indigenous trees around the world. For each virtual tree planted »on Second Chance Trees island« in Second Life (at a cost of L$300, or about US$1), Plant-It will plant one tree in the real world. Now, the Second Chance Trees project has a chance to be funded to the tune of one to five million dollars (and plant a corresponding number of real-world trees) through the American Express Members Project, where Second Chance Trees has made it into the round of 50 finalists. Vote for the project if you dig what you see.


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