View22, Autodesk Partner For 3D eCommerce
View22 has been inking some interesting deals lately, and today comes the announcement of another one: the company, which makes a 3D eCommerce solution called Immersiv, has just struck a co-marketing deal with design software maker Autodesk to cross-promote View22 for sales and Autodesk for design. “Autodesk will recommend View22 as a preferred partner for providing web-based, thin-client 3D sales automation solutions for its current and prospective customers. View22 will recommend Autodesk as a preferred partner for 3D design and engineer-to-order products for its current and prospective customers,” according to a press release. This kind of browser-based 3D eCommerce stuff is likely to become a bigger part of the 3D experience going forward. It’s a lot easier to get in front of people through a browser than it is through a downloaded client. Not that this means View22 or Autodesk necessarily win loyal customers and clients through such a deal, but it could help open the market by getting the browsing public more acclimated to useful 3D.
Feeds
It’s about time that 3D design and engineering companies like Autodesk recognize that they not only need a Web solution (for marketing purposes) but that they need to make 3D engineering data available for use and customization by ‘non-professional’ users such as salespeople and end-customers. The browser and Web 3D software platforms like Immersiv are their ticket to the mass adoption of 3D data. Good on ya ADSK!