The Virtual Brand, Today in Second Life
New media marketing firm crayon kicks off a series of monthly “thought leadership” panels in the virtual world of Second Life today, and guess who’s moderating the first one. Yep, I’ll be »on crayon island« from 9am SL Time today (noon Eastern), for a chat with some of the people who’ve been doing branding in SL, including:
* Michael Donnelly (Mickey Douhet), The Coca-Cola Company
* Linda Boff (Clementine Sinatra), iVillage
* Greg Verdino (Jiggy Stardust), crayon
* Steve Wax (Elliot Tao), Campfire
More on the panel:
It seems as if we’ve come full circle when it comes to Virtual Worlds, led by its poster child – Second Life. First the hype and promise, then the skepticism and critique and now, the next wave of Web 3.d or 3.0 – the experience Web. What is real and what is not? How are brands such as Coca-Cola, iVillage and Pontiac approaching Virtual branding? What are the insights, learnings and pitfalls of brand building in an otherwise clutter-free and pure economy? How does one avoid flying genitalia? What are the key metrics geared to help guide you on your virtual journey?
RSVPs:
Please note that seats are extremely limited. To reserve your place now, contact C.C. Chapman (Cleon Goff) with your Avatar Name and Company.
Feeds
Sorry to say it, but those Crayon guys are such frauds. One “coffee morning” a week and they think that makes them locals. Take a look in the Crayon Towers next time you are there - totally empty.