Playboy Disrobes in Second Life
After running as a bit of a stealth operation, Playboy is finally ready to reveal all. The magazine and attendant flesh lifestyle empire opens its »island in the virtual world of Second Life« today, with a party at 4pm SL Time (7pm Eastern). Playboy island will house a virtual Playboy retail store, and host a variety of events and “social opportunities,” according to a press release. Playboy’s Second Life retail location will feature merchandise from its e-commerce sites, PlayboyStore.com and ShoptheBunny.com Residents will be able to purchase Playboy-branded apparel either for the real world or for their Second Life avatars. “The virtual store will be staffed by female avatar employees wearing Playboy-branded apparel and the famous Playboy Bunny costume,” according to the release. That leaves tons of space on the island to serve as a “social space” for residents to interact. It’s not entirely clear how Playboy will fill that space and time, but you can hear more about the project on C.C. Chapman’s Managing the Gray. (Note that Playboy is an advertiser in the Second Life Herald, a 3pointD sister site.)
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Playboy Enters Second Life…
Playboy is finally entering Second Life! While there is a lot of excitement about this, I remain skeptical. I am really interested to see how Playboy takes on this opportunity to extend its brand and its popularity virtually and pits themselves again…
[…] Playboy is finally entering Second Life! While there is a lot of excitement about this, I remain skeptical. I am really interested to see how Playboy takes on this opportunity to extend its brand and its popularity virtually and pits themselves against already established adult entertainment entities such as Eros, Amsterdam, and Players Magazine. While Playboy has their websites, magazines, etc, it would be interesting to see how they extend those items into the virtual world, and how they extend their brand virtually. Are they strictly going to sell virtual versions of their ware, and push people to their website? Are they going to have Second Life Playboy Bunny Competitions? Is there going to be the Second Life equivalent of the Playboy Magazine? […]