New 3D eCommerce Package From View22
View22 Technology has announced what it calls a “3D Web commerce and media platform” that “simplifies the process of adding 3D Web applications and customer experiences into the marketing mix.” Known as Immersiv (and viewable in video clips on the View22 site), the tech resembles a fancy Flash app with a few extra features, including camera controls, integration with Google’s 3D Warehouse of Sketchup objects, support for a number of files formats, and a few other things mentioned at the end of this post. What’s interesting to me, though, is how View22 is positioning the product. If View22’s press release is to be believed, this is one of the first nearly plug-n-play 3D ecommerce packages to come along. (CyWorld USA is using it as an ecommerce solution for one of their media partners.) According to the release, “The new platform enables manufacturers, retailers, media networks, content developers and third-party integrators to quickly customize and deploy a range of in-demand applications such as 3D virtual stores and showrooms; 3D product configurators and visualizers; 3D social networking experiences; 3D Web sales automation systems; interactive 3D room planners; and interactive brand promotion and online advertising.” There may well be one out there, but I’m not sure I’ve seen a Web-based 3D ecommerce system that makes so many end-to-end claims for itself, from the aforementioned file format support to “integrated Web 2.0 services, customizable catalog and user interface, and an ad serving module” (see below). It remains to be seen, of course, how well it works and how easy it is to use, but it’s an interesting foray into the market nonetheless.
View22 features, from the press release:
Advanced 3D Visualization – Embedded on-screen camera controls allow advanced zoom, pan and orbit controls. Integrated high resolution zoom viewer allows for photo-realistic inspection and manipulation of individual 3D objects. Advanced support for materials and textures provides photo-realistic rendering of glass, metals and fabrics.
Google 3D WarehouseTM Integration – Dynamically download and place SketchUp and Google 3D Warehouse products directly into View22’s 3D Web application. Customize and transform 3D models downloaded from Google’s 3D Warehouse using View22’s resizing, texturing and object behavior tools.
Intelligent Rules-based Engine – Dynamically add marketing and product rules to drive new up-selling and cross-selling opportunities.
Native Multi-file Support – Natively import all popular 3D file formats, including 3D Studio Max, Maya, DWF, DXF, SketchUp, OBJ, IGES and others.
Additional features include integrated Web 2.0 services, customizable catalog and user interface, and an ad serving module.
Feeds
What, no tryout? In the meantime, check out WireFusion: http://www.demicron.com/wirefusion/
It works as a java applet, the models look really smooth(antialiasing) and there is a free tryout.
The google 3D warehouse integration is a huge step forward. Imagine casting objects from google 3D warehouse directly into secondlife….
The google 3D warehouse integration is a huge step forward. Imagine casting objects from google 3D warehouse directly into secondlife….
You can get some really good input on this Web 2.0 application idea over at www.Listio.com.
Wow, sounds interesting. The key thing is that it’s a browser solution as opposed to a large download application like Kaneva or Second Life. The Google SketchUp integration is also huge as it allows user generated content (created mostly in SketchUp) to be easily brought into a Web application. From their website, it looks like they have some pretty impressive clients such as General Electric, Siemens, John Deere etc. How come I never heard of them before?
[…] Le site 3pointD a rédigé un très bon article à ce sujet (New 3D eCommerce Package From View22) et fait le parallèle avec différentes initiatives de v-Commerce faites sur Cyworld (Top Seller in CyWorld USA? NBC Tie-In Items). […]