Posted Monday, May 14th, 2007, at 8:57 am Eastern by Mark Wallace

Vauxhall Launches user-generated Second Life GuideBritish carmaker Vauxhall is entering the virtual world of Second Life with the creation of a user-generated guide that will be assembled over the next month, according to a press release. The Corsa Guide site for SL provides a fairly long list of locations (”as diverse as wonderful water parks, awesome fantasy gardens and crazy nightclubs where anything is possible”), complete with teleport links. SL members can visit the locations and vote on them using Corsa kiosks located there. The top ten results will be “unveiled” (in what form the press release doesn’t say) in Mid-June as the Corsa Guide to Getting a (Second) Life. Besides being a mildly interesting way to have a Second Life presence, Vauxhall’s project — as well as the many other guides to SL now appearing or in the works — also points up the continuing need for better search tools for the virtual world. But that’s a subject for another post. As well as the continuing need for an SL presence for those little guys in the Vauxhall ads, who so clearly belong in Second Life. Why weren’t those guys included in the project? That’s what I want to know.


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