Posted Wednesday, May 2nd, 2007, at 2:57 pm Eastern by Mark Wallace

Linden Lab, maker of the virtual world of Second Life, announced on Monday that it would hold an impromptu town hall meeting with chief technology officer Cory Ondrejka to address the concerns of the almost 3,500 SL residents who have thus far signed on to Project Open Letter, a list of five complaints about the Second Life platform that have long gone unanswered. The open letter is an initiative of Second Life snapshot baron Cristiano Midnight, who’s also one of our co-hosts on SecondCast, and has been a member of Second Life for several years now. The project was started “after I read yet another open letter in a third party forum begging Linden Lab to fix myriad problems that have been going on daily for more than a year, in some cases extending years,” Cristiano writes on the project site. He goes on to point out that LL has closed down all the centralized venues of feedback, such as the company-sponsored forums, that had formerly been available to residents. A bug-reporting system is in place, but LL has not been as responsive to that as many residents would like. In the wake of the letter, LL appears to be listening harder, but it may not yet be hard enough. The platform remains vulnerable; read on for more details.

The town hall meeting, to be held this Thursday, 3 May, at noon SL Time (3pm EST), will give LL a chance to trot out the “progress” it has been making in addressing the five issues raised by the letter: the disappearance of inventory items from users’ accounts (which the letter describes, accurately, as “devastating”), the non-functioning Find and Friends utilities, general stability and performance of the platform, problems with the build tools that require many workarounds, and problems with the delivery of inventory and the functioning of in-world ecommerce.

The letter’s signatories are asking that LL fix these problems before devoting any more resources to new features. And they have a point. Many of the most basic functions of a virtual world or any 3D online environment simply don’t work in Second Life at anywhere near the level needed for broad adoption by enterprise or by a large number of users. (Only about a million people use SL in a given month.) The problem should look especially acute given recent announcements by Sun Microsystems and IBM to the effect that each is building its own enterprise-level system to support 3D collaboration, socializing and ecommerce.

Despite those and other systems in development, though, Second Life remains the only game in town, for the moment — which means Linden Lab has the luxury of doing their development in any order they wish. The residents’ concerns are spot on and should be heard, but it’s hard to envision Linden Lab switching strategies at this point. Not that their position is secure: Second Life remains vulnerable to competition from a new platform, especially one that (a) works better than SL does, which wouldn’t be all that difficult to do, and (b) is tied to either enterprise or media in a way that can direct massive numbers of users to adopt it. It’s that last point that’s most dangerous. A technologically viable competitor will come along sooner or later, but the difference will be made in how that platform ropes in users. Platforms like Virtual Laguna Beach rely on heavyweight media properties; IBM will rely on a deep channel of existing clients. Second Life has neither to rely on — which means it needs to make sure its technology is as top-notch as it can be.


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