NBA Takes Its Shot In Second Life
The NBA launched its presence in the virtual world of Second Life this morning, following an in-world press conference yesterday that featured NBA commissioner David Stern making the announcement. Built out by the Electric Sheep Company (sponsors of this blog), the NBA region in SL features a basketball arena, streaming video of classic NBA games and more recent highlights, virtual NBA merchandise (natch), and four half-courts where fans can play HORSE or enter dunking contests. I saw a demo of the HORSE game recently, and I have to say that it looks like the Sheep have hooked up some pretty cool scripting and animations for this one.
a BrandWeek story on the build quotes Stern as saying that the NBA in SL will at first host “a unique event every day through the end of this season, which will wrap up sometime in June. Eventually, Stern said that as Second Life grows, the league would like to see its players and fans’ avatars interacting. ‘We could turn this into the ultimate 3D fantasy game,’ he said.”
Good virtual basketball fun. NBA fans can apparently sign up via NBA.com, though I couldn’t find the link. Check things out for yourself at »NBA Jam Session«, »NBA Arena«, or »NBA Courts«.
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Where can these things be tried?
[…] It’s interesting that Second Life has drawn the interests of major corporations for advertising. I’m not sure that there is a good Return on Marketing Investment (ROMI)–thanks Don Neal–however, a few companies were able to get a bit of earned media for their efforts. Read more: here, here, here. […]
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