More on IBM’s Mainframe for Virtual Worlds
Following the news of the new mainframe platform for virtual worlds that IBM is working on, I had the chance to talk to David Gelardi, IBM’s vice president of industry solutions, who is heading up the effort. “This is a brand new way to support the needs of virtual worlds in an environment that begins to look like 3D commerce,” Gelardi said. “Think more in terms of a future state where there is a transaction taking place that is a buying experience of some kind.” The “hybrid environment of immense power and flexibility” that IBM is creating will rely on the Cell’s processing power for rendering, the mainframe for cryptography and its ability to handle the processing needs of a massively multiuser enviroment, and Hoplon’s software for physics and messaging.
“I would argue that the world doesn’t yet understand the promise of [virtual world] technology,” Gelardi said. “We see this technology moving into banking and retail and anything where the consumer is involved in a transaction of commerce that they would today do over the Web, online shopping, online banking. The problem is that rendering is kind of weak. We haven’t figured out how to accelerate that yet, and how to marry that to transactions.”
Gelardi said the new mainframe architecture would provide a seamless development environment, “so that the application is just asking for services” via the Hoplon software. The mainframe project, according to a press release
intends to create an environment that can seamlessly run demanding simulations — such as massive online virtual reality environments, 3D applications for mapping, enterprise resource planning and customer relationship management, 3D virtual stores and meeting rooms, collaboration environments and new types of data repositories. It plans to achieve this goal by parceling the workload between the mainframe and the Cell processor.
“The project capitalizes on the mainframe’s ability to accelerate work via ’specialty processors,’ as well as its unique networking architecture, which enables the kind of ultra-fast communication needed to create virtual worlds with millions of simultaneous users sharing a single universe,” according to IBM. The result will be “a hybrid that is blazingly fast and powerful, with security features designed to handle a new generation of ‘virtual world’ applications, such as the 3D Internet.”
Hoplon software will be ported to the Cell to handle message passing and physics simulation, IBM says. “We have experimented with trying to figure out what the right technology is to run a virtual world,” Gelardi says. “In this particular case, Hoplon came to us as an existing client and we said, Let’s go another layer deeper, because you have a software environment that’s interesting.”
The mainframe will run a Hoplon virtual-world middleware package called bitVerse, which is “currently under development using WebSphere XD as the underlying runtime environment, along with DB2.” Also included on the mainframe end will be “administrative tasks for the middleware and the applications . . . logistics (billing, etc.), and connectivity to third parties as well as to multiple clients, which might include PCs, consoles, mobile phones, music players, TVs, and other devices.”
IBM is also open to working with other worldbuilders: “I expect us to partner with many different kinds of clients and aid them in creating a world that exists on top of a fundamentally strong infrastructure,” Gelardi said.
Gelardi also stressed that the mainframe architecture should make running virtual worlds more energy-efficient. “Usage of a large-scale System z enviroment gives you an incredible amount of power efficiency,” he said.



It sounds like a superstructure in search of a base. However, I’d still have to conclude from this that IBM is interested in worlds, and world-building, and not just literally. If they envision secure, encrypted banking transactions, then they can also fantasize and envision secure, encrypted personal conversation and relationship transactions and property interactions that are free from the kind of crude and vulgar scrape we’ve had from the Electric Sheep’s search engine.
I’m also hearing that they conceive of world building as not *only* an open-source adventure with lots of script kiddies putting out the Creative Commons tip jar.
And I’m hearing that they imagine worlds to be very pervasive, deep, intense, and multi-million dollared. And that means that rather than going the direction of the thin, shallow, stupid “it’s all the Internet” that we keep getting from Web 1.0 gurus spouting on how Web 2.0 has to be just like Web 1.0, they are going deeper. They may not even realize they are this. Those going more deeper and making the worlds actually function as immersive and workable environments and those going more shallow making everything all Myspacey are the warp and woof of the future Metaverse and they will run at cross purposes, it seems to me.
[…] Mark Wallace has interviewed IBM’s VP of Industry Solutions, David Gelardi, in which David asserts that “…the world doesn’t yet understand the promise of [virtual world] technology. We see this technology moving into banking and retail and anything where the consumer is involved in a transaction of commerce that they would today do over the Web, online shopping, online banking. […]
Cell processors powering a virtual world…
As many of you will have already seen over on 3pointd here and here IBM is working with Hoplon on using high end mainframe machines powered by cell processors.
I am sure there may be a little bit of confusion when people hear Cell, and make the associ…
[…] 3pointD.com has more on that mainframe project, and I still don’t get it, because of some rather odd statements in the interview. […]
[…] “This is a brand new way to support the needs of virtual worlds in an environment that begins to look like 3D commerce.” zegt David Gelardi, IBM’s vice president of industry solutions. Lees hier ook het andere artikel op 3Dpoint.com. […]
It’s interesting that Google is also investing heavily in Cell processors, will be utilizing them to expand their massive web database. Perhaps this also masks a move into powering VW infrastructure - which they must obviously do to make their convergent info/Earth model work.
All of this makes me want to buy some more SNE stock.
[…] Gameframe: IBM Mainframe for Virtual Worlds Ferdy May 8th, 2007 - 2:02 am IBM, Mainframe, Second Life Average time to read 1:05 minutes Didn’t have time to post about all the buzz generated by the “Gameframe” announce by IBM: […]
[…] Interviewé par Mark Wallace de 3pointD, Rick Gelardi (VP Industrial Solutions chez IBM) confirme son intention de travailler en bonne intelligence avec plusieurs développeurs de mondes virtuels, afin de les aider à asseoir leur offre sur une infrastructure fiable. […]
Les technologies convergeront pour améliorer les univers virtuels…
Deux nouvelles qui ne sont pas liées pour l’instant, mais qui pourraient permettre des développements accélérés des univers virtuels, me sont apparues cette semaine. Tout d’abord, le copain Jean-François Comea…
IBM is suck now.