Lacoste Seeks SL Avatars For Modelling Shoot
Preppy French fashioneers Lacoste have put out an open call for models from the virtual world of Second Life. From now until May 2, you can submit a photo and description of your avatar at the Lacoste Web site (warning: contains highly annoying Flash, resizing and unturnoffable music). Internet users will then have the chance to vote for the 100 most beautiful avatars, from which three male and three female avs will be selected by Lacoste to take part in a virtual photo shoot — and share in L$1 million. The winning avs will be featured on the Lacoste site and in a gallery in Second Life, starting May 17. Lacoste is already getting noticed for the program Women’s Wear Daily, while Amanda at PSFK finds the notion “pretty ridiculous and somewhat pointless.” It’s not exactly groundbreaking stuff, but I kind of like the idea. But what I’d really like to see is Lacoste extend their brand itself into Second Life, and let those SL models leak out into print ads in some form. That would be an entirely more interesting experiment.
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[…] Bits and Bytes [WMD, via 3pointD] […]
ill ask again if these contests are “awarding” the monetary prizes to the’creator” ip owners of the designed product known as a “skin” or “hair” etc…. or to the “owner” of said products as described by linden TOS or the creator IP license..
interesting stuff… very soon a “avatar ” Model and its ‘puppeteer” may find themselves and the corporation using them to market at the recieving end of a very interesting lawsuit.
cube3
[…] Gracias por la foto a brtsergio. Via 3Dpoint. […]
[…] Lacoste busca avatares-modelos en Second Life -vía […]
En que punto exacto de la pagina se envian las fotos? NO encuentro ninguna informacion…
nada en second life por Lacoste , que hacen en el web?
it doesn’t really work , we can’t vote until monday
i prefer sl contest in fact their really in sl