Posted Friday, March 30th, 2007, at 6:17 am Eastern by Mark Wallace

I had lunch yesterday at Virtual Worlds 2007 with a couple of guys from the U.S. Department of State, who told me the State Department is considering launching an official project within the virtual world of Second Life. Specifically, this would be an initiative of State’s Public Diplomacy wing, which is headed up by Karen Hughes. Before we go any further, I should note that your tax dollars were not used to feed 3pointD; my tasty lobster salad was kindly picked up by a venture capitalist who was also at the table.

Though any State Department project would at first be very small and include no persistent State Department presence (I don’t think State has budgeted any money for SL yet), it sounds like the public diplomacy department (essentially State’s outreach and PR arm) is considering Second Life and virtual worlds in general as a potentially powerful new communications channel, and that if early experiments go well, it could mean an expansion of their activities there. This is potentially a great way to make more information available about the State department, and get more people engaged in the workings of government, which can’t be a bad thing. We don’t really hear enough from most government bodies in a way that’s palatable; one wonders how some longtime SL residents might react, however.

[A note before we go on: I’m not talking the week off from blogging because of the Kathy Sierra affair, but I am going to try to mark all my posts today with a message like this, despite the fact that some other people have a blogging boycott on today. I’m not sure a boycott is the right thing for me, but I don’t mind interrupting a few posts for a public service announcement about an insult culture that has run right off the rails. Now back to our story.]

Any first steps taken by the State Department would be built around issues the government is engaged in rather than specific government policies or positions, according to senior technology advisor William May and policy and planning officer Pedro Martin, who were at lunch. One topic under consideration is the issue of access and equity for the handicapped, for instance. State has held one-off events in Second Life in the past, in conjunction with USC’s Center for Public Diplomacy, which has a presence on SL’s Annenberg Island, and further steps would probably be taken with their help, it sounds like. I’m not entirely sure, but it also sounds like State’s SL explorations have approval from pretty high up the public diplomacy food chain, possibly from Karen Hughes herself — which is an interesting prospect, given that she’s known to have the ear of President Bush, who is of course fairly powerful as world leaders go.

There was a bit of moaning when it was revealed that the IRS was looking into virtual-world economies, and I’m sure there will be similar reaction from some quarters to State coming in. But Martin and May are looking hard at how best to engage people in a virtual-world context. I think they’ve already realized that engaging a metaversal audience implies having a dialogue rather than just broadcasting a message. If State does decide to poke around in SL, it will be interesting to see which has more of an impact on the other: the government on the virtual world, or the virtual world on the government? Who knows, perhaps we’ll soon be voting with our pixels.


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