Posted Friday, March 30th, 2007, at 11:58 am Eastern by Mark Wallace

Map of real-world brands operating in the virtual world of Second Life
View the full-size map

Nic Mitham at the K Zero blog (a marketing and branding company) posted a map a few days ago of all the real-world brands he could find operating in the virtual world of Second Life, and now he’s already posted a new version. Nice work, though tough to keep up. (Interested readers could help by contacting Nic with new finds, I suppose.) If done well, this could become a great resource. Never content to leave well enough alone, though, I thought up two feature suggestions:

• leave the map at a static URL which simply directs people to latest version [UPDATE: A link to Nic’s static map is now available.]
• make the company names into clickable secondlife:// links

Just thought I’d blog it in case people were interested, especially since there was so much interest from corporates at Virtual Worlds 2007. [Originally spotted on JJProjects.]

[A note before we leave you: I’m not taking the week off from blogging because of the Kathy Sierra affair, but I am going to try to mark all my posts today with a message like this, despite the fact that some other people have a blogging boycott on today. I’m not sure a boycott is the right thing for me, but I don’t mind interrupting a few posts for a public service announcement about an insult culture that has run right off the rails. See you soon.]


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