ING’s Virtual Holland Takes Shape in SL
The Virtual Holland being set up by Dutch bankers ING in the virtual world of Second Life is beginning to take shape. It’s just over a month since I blogged the launch, and several recent blog posts are now giving us a peek into what’s going on there. Aleister Kronos (from whom I’ve stolen the pic above) has a bunch of images and a link to a list of resident ventures that have been chosen to populate the area. ING is taking a similar approach to Pontiac’s Motorati project in SL: choosing from among submitted resident projects that aren’t necessarily related directly to ING itself. Nice. (Motorati is one of my favorite corporate projects.) There’s a bit more info at Shaping Thoughts, which is written by an employee of an ING subsidiary, and Scott Weisbord (aka SL’s Theodore Raymond) at Experience Planner has some more images. [Shaping Thoughts also lists some possible ING partners in the project, and has an interesting architectural comparison of ING’s real and virtual builds.]



Still no sign of ING opening their own island to happy wanderers like me though. Odd… ‘cos it looked ready to roll a few months ago. Maybe it’s been locked down for employee-only use… which’d be a waste, as it was quite nicely laid out (albeit in a then-classic RRR stylee).