Reebok Brings Scarlett Johansson Line to SL
Scarlett Johansson line on sale in Second Life
Justin Bovington of Rivers Run Red sends word that his company is working with Adidas Reebok to bring Reebok’s Scarlett Johansson clothing line to the virtual world of Second Life. The sporty Scarlett <3s Rbk line (featuring a more stylized heart, to be sure) was designed in concert with the actress, and it sounds like selections are already available in SL's »Reebok« region. “More content will be introduced frequently,” Justin says.
What’s interesting about this to me is the level of sustained commitment it shows on the part of Reebok, which has been kicking around in Second Life since last August. The company apparently feels its Second Life experience has been enough of a success in its first six months to continue its involvement. Is there a strong community growing around the Adidas and Reebok brands in Second Life? No idea. But it seems the company feels there is at least the potential, which is a nice vote of confidence on their part, and another indication that it is not just the geekcore that sees a powerful many-to-many media platform emerging from virtual worlds.
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Ooh, I love Scarlett’s er shoes. Yes.
exactly
It is isnteresting to me that Reebok are continuing their relationship with RRR, long after their launch into SL. This would imply a chunk of their marketing budget is set aside for SL, and that they (a) don’t feel they want to do it for themselves and (b) have a long-term commitment to SL. This makes sense, and it is good to see that they are looking to refresh and renew the site.
It would be interesting to see their stats for site visits and (to a much lesser extent) SL sales. Has there been a tailing off, prompting “corrective action”, or are they building upon an already self-sustaining presence?
I often use Reebok as an example in pitches(no unlike the one you have just done in Berlin :-) ) I do on all things metaverse. I usually add, once I have explained the mechanics of what RRR and Reebok have done that I have in fact mentioned Reebok n times in the course of a normal business presentation.
So how often in a corporate internal presentation do people in the IT industry mention Reebok?
As I am not the only one using this example, and teh coverage that the Blogs give it it must be of some value to Reebok in just word of mouth and brand awareness.
So I look forward to seeing the what gets layered on top now