MapleStory Already Raking in U.S. Dollars
Glitchy points out a short article in the new Business Week about Maple Story, the free side-scrolling MMOG from Korean company Nexon. Two things of interest here: the mag reports that North American players spent $1.6 million in February to buy 600,000 virtual products within MapleStory, so it’s looking like that kind of microtransaction as a revenue stream could work. Also note, however, that in Korea, KartRider, another hugely popular game from Nexon, is seeing concurrency rates that are half what they were two years ago. There’s no English version of KartRider at the moment (though one is coming), so I can’t tell you what that’s down to, but I’d wager it’s an indication Nexon hasn’t kept up with refreshing KartRider’s content as well as it might have. Considering that more and more such casual virtual worlds are soon to hit the market, the indication here is that while there’s certainly an American market for these new revenue models, there will be similar pitfalls to be aware of as well.