Posted Wednesday, March 7th, 2007, at 11:08 am Eastern by Mark Wallace

Sloog location-tagging site for the virtual world of Second LifeI’m going to go ahead and call Sloog the best Web 2.0-style site for the virtual world of Second Life that I’ve seen yet. Sloog lets you tag locations in Second Life, storing them in the Sloog system so you can access them later on the Web. It’s a bit like del.icio.us tagging or Digg-ing virtual places, and it’s not a new function for SL users, but this is the best implementation of it I’ve seen yet.

Sloog is competing mainly with two established SL apps, Koz Farina’s BlogHUD and the SLurlMarker system, built by several SL residents, that lets you post SL locations to del.icio.us. Both are great apps, but for location-tagging I think Sloog takes the cake. BlogHUD is, of course, more of a blogging system than anything else, although residents often use it to note interesting locations in SL. SLurlMarker is good at posting locations to del.icio.us, but isn’t as good as Sloog at knowing when two different people have tagged the same location. Sloog seems to do this by tagging not specific X/Y/Z coordinates, as SLurlMarker does, but by tagging plots of land instead. For instance, Sloog knows that six different people (including myself) have tagged the Sloog HQ in Brannon. There’s no way we could all have been standing in exactly the same place when we made those tags. Sloog also provides direct teleport links to the locations that have been tagged — along with a cute little Sloog button that would be great for a code snippet for people to put on their Web pages.

Atomo Hosho, the man behind the Sloog teamI got the chance to chat briefly with SL resident Atomo Hosho, the man behind the Sloog team, before Second Life went down for maintenance this morning. (That’s him in the black, with me, at the Sloog HQ.) Sloog is a creation of hip Barcelona-based media and design firm Mosi-Mosi, and the Sloog offices are hung with nice examples of Mosi-Mosi’s work. Part of the offices will eventually become a gallery for SL and RL graffiti artists, photographers and illustrators that dovetail with Mosi-Mosi’s cool aesthetic. The firm has been experimenting in Second Life for about 6 months, and Sloog is their first offering to the virtual world.

Sloog is still in “beta0.1,” to be sure, and some things about it could stand improvement. But I really had only two complaints of any substance, one unknown, plus two quibbles:
• The search function doesn’t search across the names of SL regions
• Something more needs to be communicated when no search results are returned
• There doesn’t seem to be a way to see a list of all the people who have tagged a location. Sloog HQ, for instance, has been tagged by six people, but only three of them show up.
• The FAQ page needs a darker font
• The banner at the top of the page needs to be an active link to Sloog.org

None of that is particularly damning, though. Even better, Atomo said Mosi-Mosi is considering developing a friendship system for Sloog, one that would match users by affinity based on what they’ve tagged. This reminds me of the way last.fm creates “neighbors” for you based on the music you listen to. So, for example, if you favor the “nightclub” tag, you’d be matched with other users who are heavy taggers of nightclubs. You could then browse the locations they’d tagged to see if there was a nightclub you’d missed, etc. That is, of course, a crude example, but the potential of that kind of system isn’t hard to envision.

Part of what makes Sloog my favorite Web 2.0-style site for SL, though, is just the look of it. The pages are clean, the fonts are easy (with the exception of the FAQ page), the instructions are mostly clear (though they could be slightly more so), and, most importantly, it’s immediately apparent what’s going on as soon as you hit the front page.

Of course, there could easily be a site I’m forgetting about, or one I just haven’t seen. So of course I’m considering using this as an opportunity to launch a “best of the SL Web” contest. Feel free to nominate sites in the comments thread below.


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