MovieTickets.com has launched an experimental island in the virtual world of Second Life, according to a press release. They’ve built »a huge theater« on their MovieTickets island in Second Life, where you can go to watch trailers of the latest films and click through to the MovieTickets.com page where you can find local showtimes and purchase tickets. The theater build is actually pretty cool, with a spacious lobby and tall screening rooms that make a lot more sense than most of the screening locations I’ve seen in Second Life. I’m not sure there’s huge advantage in going 3D with this service, but MovieTickets apparently has further plans.
“We hope that the MovieTickets.com island will help stimulate the convergence of virtual and real world movie-going experiences through ecommerce and a community spirit,” said Joel Cohen Vice President, Business Development, MovieTickets.com, in the press release. The content on the island will be updated “on a regular basis,” and MovieTickets also plans to build “consumer-driven promotions with movie studios and media providers.” MovieTickets is already offering free (virtual) MovieTickets.com T-shirts, popcorn and 3D glasses to visitors for a limited time. The glasses don’t seem to do anything, but they look pretty cool.
Also according to the release, “Additional MovieTickets.com plans include using the MovieTickets.com island to conduct research within this unique test environment. These possibilities include administering interactive polling or even simulating innovative theater concepts for the exhibition industry.” That stuff sounds pretty cool. I’d love to see what they can come up with as a result of that kind of experiment. For now, MovieTickets island could just be a cool place to hang out and check some trailers. Let us know if you give it a thumbs-up or thumbs-down.