Market Research Firm Wins BizPlan Contest
CNet’s Dan Terdiman has a nice story on the winners of the business plan contest in Second Life that just wrapped up, which was put on by Edelman and the Electric Sheep Company (sponsors of this blog). Top prize was taken by Market Truths, which plans “a market research and analysis system to help real-world companies figure out what works and what doesn’t in the burgeoning virtual world.” They walk away with six months of free access to a private island, plus L$350,000 in prize money (a little over US$1,000). I’ve been a big fan of this contest for some time, so I’ll be interested to see what Market Truths can do with their new venture. I’d also love to see a small VC fund that backed virtual business ideas. A few thousand bucks tossed in that direction could go a long way, I think. [UPDATE: The Business Communicators of SL blog has a good interview up with Pebble Hannya of Market Truths.]



Hi everyone
My agency at the United Nations is entering into a partnership with the NGO, One Laptop Per Child (www.laptop.org) who have produced a really amazing $100 laptop for children 6-16.
The Organization plans on distributing 10 million computers this year to developing countries via their ministry of education and will expand to almost 50 million children by 2008.
Our unit wishes to produce entertaining game modules for the laptop on the Millennium Development Goals (8 Goals agreed to by every country in the world in 2000 which if achieved would end extreme poverty by 2015).
I was looking for assistance finding game developers who have experience translating difficult development issues into entertaining games.
Happy to speak further about the project.
Market Truths Wins Second Life Business Plan Competition…
I’m delighted to report that Market Truths has won the Edelman/Electric Sheep Company business plan competition, orginally announced last November. Pebble Hannya of Market Truths has been an active and generous member of the Second Life Business Commu…