Posted Tuesday, February 20th, 2007, at 10:59 am Eastern by Mark Wallace

CNet’s Dan Terdiman has a nice story on the winners of the business plan contest in Second Life that just wrapped up, which was put on by Edelman and the Electric Sheep Company (sponsors of this blog). Top prize was taken by Market Truths, which plans “a market research and analysis system to help real-world companies figure out what works and what doesn’t in the burgeoning virtual world.” They walk away with six months of free access to a private island, plus L$350,000 in prize money (a little over US$1,000). I’ve been a big fan of this contest for some time, so I’ll be interested to see what Market Truths can do with their new venture. I’d also love to see a small VC fund that backed virtual business ideas. A few thousand bucks tossed in that direction could go a long way, I think. [UPDATE: The Business Communicators of SL blog has a good interview up with Pebble Hannya of Market Truths.]


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