3pointD.com

It’s fashion week in New York this week, season of hot designers and tent shows at Bryant Park. And, thanks to iVillage, it’s fashion week in the virtual world of Second Life as well. Three of SL’s top deigners — Callie Cline, Simone Stern and Paper Couture — will be featured in an iVillage fashion show this evening at 6pm SL time (9pm Eastern) at the iVillage Loft on »Sheep Island«. (That’s the Electric Sheep, of course, sponsors of this blog.) NBC Universal, which owns iVillage, rather optimistically announces in their press release that “Unlike New York Fashion Week, where tickets are as unattainable as the dress code, anyone can have a front row seat at the show in Second Life.” In fact, you can probably get more people into a Bryant Park tent show (I’ve been to a couple) than you can into a Second Life sim. Still, it should be a cool event. Second Life residents have deep experience putting together virtual fashion shows, and while I’m not sure whether it’s the Sheep or someone else producing it, this seems like just the type of event that should be able to leverage the enhanced reality of the virtual world quite well. Just try not to trip, girls, while you’re headed down the runway.