3pointD.com

Second Life resident Cory Edo of the Electric Sheep Company (sponsors of this blog) has an interesting entry on the blog chronicling the construction of Starwood Hotels‘ new aloft line of hotels (from which I’ve lifted the image above. It seems that feedback from visitors to the virtual hotel will be incorporated into the design of the real thing, due to open next year. When the project originally launched, Starwood wasn’t sure whether they’d incorporate such feedback. Nice to see them recognize the value of resident feedback, and to see that they’ve found a way to use a viritual world to improve their products in the real world. Just what revisions are being made is being kept under wraps for the moment, but they’ll be reflected in the virtual model first, so check back at the aloft blog or in-world. You can’t get into the aloft sim at the moment, but you can get a long-distance view from the neighboring »Argali region«.