The Coming Flood? AOL Hits Second Life

Something else that cropped up while I was away: the news that AOL is launching services in the virtual world of Second Life, described in a Friday article on InfoWorld. Details are few at the moment, but it looks like AOL’s AOL Pointe area within SL will feature “an amphitheater and an extreme sports park, in which the company plans to highlight AOL content and services like AOL Music, Moviefone, TMZ, and” Given AOL’s enormous audience ( is at #48 on Alexa’s global top 500) will this mean a flood of new users to Second Life? The company is taking an interesting approach, launching a beta test of its SL site within the next week or so. I haven’t seen this done before; it could be a sensible way for AOL to get its feet wet before they decide whether they want to dive into the virtual world. If they do jump in, look for a big splash. Would Linden Lab‘s already over-taxed servers be able to handle it? We’ll see.


  1. Ordinal Malaprop

    Perhaps the “beta” label indicates that they are going to be using a customised client… which would be entirely in keeping with their behaviour in terms of browsers I suppose.