Red Bull Heads to SL With Dutch Social Sites
Virtual world services company Rivers Run Red forwards a press release from Talpa Digital about the DropZone project the two are producing in the virtual world of Second Life. Covering four SL regions, DropZone will host a festival stage, virtual skydiving, an area for viewing television programs piped into the virtual world, and a nightclub called Mundo, which will be the virtual arm of the Dutch dating site of the same name. In addition, “Talpa Digital is currently developing a unique technology for a virtual world version of Skoeps, the new citizen journalism site in the Netherlands. Offering the residents a chance to send in their Second Life skoep to huge billboards throughout this virtual world.” (Or at least, throughout the DropZone sims.) Perhaps more significantly, energy drink Red Bull will use the DropZone “to introduce their athletes in a live chat with their fans and to stream extreme sport events.”
The project has been blogged on the DropZone Web site throughout January. Though the press release doesn’t give a date for the launch, it seems imminent. I wasn’t able to turn up any sims or other related locations during a quick peek into SL, however, so I’ll try to bring you more news as it emerges. In the meantime, tune up your Dutch.
Feeds
[…] You should provide some form of benchmarking. What are your competitors doing? It turns out Red Bull is participating in an extreme sports Drop Zone, which meshes well with their intended image. Assuming you are targeting a similar demo, would your approach draw well? Are there others who have done scripted cans? Dance contests? How have these worked. […]