Posted Wednesday, January 10th, 2007, at 11:52 am Eastern by Mark Wallace

A press release from new-media marketers the Virtual Interactive Agency flags a new project they’re putting up in the virtual world of Second Life, in cooperation with something called the Ohio University Virtual Campus, which seems to have a few sims in SL. The new project is a “virtual security pavilion” that will house displays and demos by information security companies during a “virtual business fair” to be held February 5-14. The site mentions a conference fee of a whopping US$3,700, but that seems to include the Virtual Interactive Agency building out your booth for you. A limited number of billboards will also be available at US$425 each. In any case, it’s an interesting project. One wonders whether the firms represented there will address information security on the Web, in Second Life, or in some combination of the two. It will also be interesting to see whether a compelling event can be organized in this way, by presenting a conference center and then asking people to show up, rather than the other way round.


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