Posted Wednesday, January 10th, 2007, at 9:27 am Eastern by Mark Wallace

CBS will bring a Star Trek build to the virtual world of Second LifeLes Moonves, president and CEO of CBS (yes, the television network), spoke about media convergence in his keynote speech yesterday at the Consumer Electronics Show, and in the same breath mentioned a number of projects the network has going — including a planned Star Trek build in the virtual world of Second Life, which will be handled by the Electric Sheep Company (3pointD’s sponsors). Moonves also mentioned projects in the works with other partners, such as Sling Media and YouTube. Linden Lab founder and CEO Philip Rosedale took the stage with Moonves to demo Second Life and show a Sheep-produced machinima apparently featuring an early version of the Star Trek build. Nice for the Sheep and Linden Lab to be involved in such a partnership — and to be mentioned in the company of a site that was bought for $1.65 billion. This is also part of the growing trend of media convergence with virtual worlds that I’ve been so interested in lately. And Moonves says there’s more to come. “Anything is possible,” Moonves said. “Audiences know that, content people know that, and innovators in the digital space know that. In the weeks and months to come, we’ll have a lot more news on how we’ll be working with the interactive community in ways both big and small.”


Comments are closed. Trackbacks are closed.

11 comments:


mobile phone