Rivers Run Red to Open California Office
Metaverse development company Rivers Run Red will open a California studio this Friday, January 5, according to Rivers CEO Justin Bovington. With a staff of seven and headed by a fellow names Ben James, Rivers’ west-coast operation will be located in San Francisco and will cater to the company’s existing clients, including Adidas , and also work on “a number of projects which have called for a global team presence.” (The company is based in London.) This is another indicator that the flow of virtual projects is not slowing yet and in fact is only growing. Whether that’s sustainable or just a temporary trend is a matter of hot debate elsewhere in the metaversal blogosphere at the moment, but for now it seems that the people who earn their livings bringing new corporate entrants into virtual worlds are doing just fine.
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This is fascinating. It shows that with all the virtual worlding and hands-across-the-sea and “let’s save $150,000 in travel costs with Second Life” stuff you see, at the end of the day, they needed to be in Silicon Valley near Linden Lab in the meat world to succeed.