Posted Tuesday, January 2nd, 2007, at 10:37 am Eastern by Mark Wallace

CopyBot names Second Life Herald avatar of the year

Over at the Second Life Herald we have a long tradition (well, a tradition as old as the paper itself: three years and change) of giving out three “avatar of the year” awards every January for the virtual personae who had the greatest impact on the news over the preceding 12 months. This year’s first-place winner is CopyBot, the Second Life avatar- and object-copying program, whom we’ve immortalized with Uri’s Ballad of CopyBot over at the Herald. Two of the three awards this year went to abstractions (Time stole the idea from us, naming “You” as its Person of the Year). Second Place was taken by the unverified masses of Second Life, i.e., free accounts with no payment information on file, which caused quite a stir earlier this year, as well as helping to swell SL’s ranks. Third Place went to Mark Barrett, creator of SLStats, which had many residents up in arms because of perceived privacy infringement.

Other avatars were in the running, including Anshe Chung, who announced she’d amassed over $1 million worth of virtual assets, and Adam Reuters, who runs the Reuters bureau in Second Life, but in terms of virtual news and life within Second Life itself, it was probably the three scandales above that had greater impact.

It’s interesting to note that the public outcry in each case led to a partial rollback of the project in question. CopyBot, which might have been a useful tool, was made a criminal for its potential for abuse. Concern over griefing by Unverified accounts led Linden Lab to add new social management tools to Second Life. And SLStats, which harvested publicly available data, was also curtailed out of its potential for abuse, and users’ uncomfortability with having too much information on the Web (though the information only amounted to where they’d been and who they’d seen). Does that make the SL population slightly reactionary?

While I think we’ve done a good job pegging the biggest stories of 2006 in the Herald, I’d wager that it’s the slightly smaller stories that will have a more lasting impact on Second Life. A few off the top of my head include Reuters, the work that IBM is doing in SL, and perhaps the early moves by NBC to take advantage of Second Life as part of its media platform. Those choices straddle the real and virtual, of course, which is slightly different from our remit in the Herald Av-of-the-Year awards. But it’s interesting to compare the two streams of news and ideas as they develop, and it will be more interesting still to see whether they move closer together or farther apart as time goes on. My money’s on the former. While it will always be possible to maintain a sealed-odd portion of the virtual world, it looks like Second Life’s hooks to the “real” will only expand as time goes on. In fact, I’d say they would have to for the thing to survive.


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