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Turner Broadcasting System has signed a one-year deal to use Kaneva to build out virtual-world extensions of its entertainment properties, according to a press release. “The agreement will grant Turner access to Kaneva’s technology and tools to create and use Web communities and Virtual Spaces on the Kaneva Web site and in the virtual world of Kaneva. Each Turner Web Community and corresponding Virtual World space inside Kaneva will be enabled with embedded video players for video streaming of select Turner network content. One of the foregoing Turner Virtual Spaces will be an external space that will link to the other Turner Virtual Spaces, as well as other areas within Kaneva’s Virtual World.”

It’s interesting to see a year-long deal being signed in this way. I’m not sure that’s been done before. Most of the projects we’ve seen so far has been one-offs, or involve the purchase and/or licensing of software.

Full release below: (more…)