3pointD.com

While many residents of the virtual world of Second Life have taken themselves off on a short break to Chicago for Second Life Community Convention (SLCC) 2007, I have had to settle for a virtual holiday instead. Courtesy of German travel company, TUI, I have been rafting, scuba-diving, and exploring wrecked pirate ships at their virtual beach resort in Second Life.

The TUI AG group is perhaps the largest holidy tour operator in the world, and includes brands such as Thomson in the UK. This Second Life presence, spanning 4 islands, is intended to advertise their German tour operations. These are classed under 3 major “sub-brands” which are reflected in the names of their islands. TUI Schöne Ferien (classic seaside holidays), TUI Weltentdecker (city breaks and circular trips) and TUI Premium (high-end holidays). (more…)