3pointD on April 16th, 2007

Glitchy Links

Posted Monday, April 16th, 2007, at 9:23 pm Eastern by Mark Wallace
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Design a Virtual Vending Machine for Coca-Cola

Posted Monday, April 16th, 2007, at 11:10 am Eastern by Mark Wallace
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Coca-Cola launches design competition in the virtual world of Second Life
Coca-Cola set up in Second Life

Coca-Cola is taking its first steps in the virtual world of Second Life with a contest in which SL members will be invited to “imagine a virtual vending machine with limitless possibilities.” In concert with new-media marketing firm crayon and virtual-world services outfit Millions of Us, Coke is running “an open contest for Second Life residents and the general population to design a virtual experience machine through its Virtual Thirst competition. . . . This contest is not a search for the virtual version of a real-life vending machine that distributes bottles and cans, but the mission to create a portable device for Second Life’s ‘in-world’ digital society that unleashes a refreshing and attention-grabbing experience, on demand.” The contest is to be announced today in an in-world press conference with Coca-Cola execs. (more…)

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