Pontiac’s Motorati Merges Into Second Life

I’ve been a bit delinquent in blogging the many events that have been taking place on Pontiac’s Motorati sims in the virtual world of Second Life, where it seems some cool stuff has been going on. The latest was a Monster Truck Rally that took place last night (and continues this evening) as part of the Motorlympics, whose champion will be crowned on Friday. The great thing about this stuff is that it looks like fun. Pontiac and virtual-world services shop Millions of Us seem to have found a great way to merge their promotional initiative with native SL culture. The other nice thing about it is that the Motorati Life Web site is chock full of information, including a directory, a blog,l forusm and more. Here’s hoping for more such integrated events in future.



Thanks Mark! Just for the record, Campfire Media and Leo Burnett Detroit are our partners on this and they officially rock.
Thanks, I knew we rocked, but I didn’t know it was official.
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www.campfiremedia.com
[…] Now I can ad in going to a Monster Truck Rally. On Sunday, Sunday, SUNDAY I was guessing. What is next, Gun and Doll Shows? […]