Posted Wednesday, December 13th, 2006, at 2:15 am Eastern by Mark Wallace

We knew that IBM had two researchers officially poking around in the virtual world of Second Life, but now comes news from CNet that the company is setting up a business group specifically to address opportunities in Second Life and other virtual worlds. It seems the effort is being led by Irving Wladawsky-Berger, IBM’s vice president of technical strategy and innovation. This could be a seriously interesting development, as it will bring IBM’s weight to bear on the challenge of making Second Life and other virtual worlds and similar platforms into more useful and functional places. (IBM has also mentioned it will be working with the Multiverse world-building platform in some form.) If you ask me, that’s one of the most important things that virtual worlds still need to bring to the table; they need to demonstrate ways they can be easily useful to broad numbers of people. So far, we haven’t really seen it happen, except as entertainment. Here’s hoping IBM’s move helps make these places a useful part of more people’s lives.


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