3pointD.com

I haven’t to this episode of SecondCast yet (I had to miss the taping), but from what I’m told, the sparks were flying. Johnny Ming and Torrid Midnight co-host a discussion of the many real-world corporations that have come into the virtual world of Second Life lately, and the kind of press coverage they’re getting. Guests include Spin Martin, SNOOPYbrown Zamboni (aka Jerry Paffendorf of the Electric Sheep Company), and the most muckraking tabloid journalist in cyberspace, Urizenus Sklar, founder of the Second Life Herald, where he’s been kicking butt and taking names lately. And getting all hot and bothered about the hyperbole he sees in the mainstream media’s coverage of Second Life. It’s a bit of a pot and kettle situation, that, but Uri’s just doing his job. As is the press, which usually goes through a cycle of hype when exciting new things come along. That’s followed by a cycle of skepticism, and finally, if the subject lasts long enough, coverage settles down into something approaching balanced. The challenge for Second Life will be to keep growing long enough to reach the balanced period.