3pointD.com

Second Life resident Nobody Fugazi flags a press release from interactive ad agency Centric announcing the opening of its headquarters in the virtual world, at »Maui (252, 40, 23)«. It sounds like Centric already has interesting projects going: “One project, for a major entertainment company, integrates themes and prizing from a popular science fiction television series with a network of devices built in-world. Another involves bringing the work of a popular sculptor into Second Life.” The company’s Second Life strategy is to keep the virtual world green, by buying “small land parcels typically used for display advertising, combin[ing] them into larger parcels, and replac[ing] the display ads with parks. The only indication that these parks are Centric properties is a small, discreet monument.” Eight Centric parks are already set up or being developed, including one at »Eson (164, 222, 78)«. It’s not much of a bulwhark against the surrounding 16m3 plots, but it’s something. Meanwhile, I’m looking forward to seeing which sculptor and which sci-fi series is coming into Second Life.