3pointD.com

Take a listen to today’s edition of C.C. Chapman’s Managing the Gray podcast for news of a new “uncompany,” composed of podcasters C.C., Joseph Jaffe of Across the Sound, and Shel Holtz and Neville Hobson of For Immediate Release, that’s going to be doing “new marketing,” i.e., marketing primarily through new outlets like virtual worlds, rather than primarily through traditional avenues of print, radio and television. C.C., of course, is a big fan of Second Life and, in fact, part owner of the new Dirty sim, where myself, SecondCast producer John Swords, SLPodcast’s Jeremy Vaught, and SLStats.com’s Mark Barrett have taken up residence. The company will have an SL presence in a different sim, so look for projects coming in-world soon from these guys. The company is running half under the radar and half above: they’re not giving out word of what its name is yet, but everyone’s clearly excited. Good to see more competition coming into the field, but the question now is whether there’s enough business out there to keep everyone in $800 microphones and other podcasting equipment.