3pointD.com

The latest announcement from the Electric Sheep Company (sponsors of this blog) is that they’re bringing Sony/BMG to the virtual world of Second Life. According to Sheep Giff Constable, the site, on the Sheep’s Media Island, will contain “fan zones for 8 leading SONY BMG artists with video and audio content, and two gorgeous lounge and club presences which will host some exciting future events with big-name acts. One of the really cool things here from my perspective is also that SONY BMG will actually be experimenting with selling music within Second Life directly to residents.” That’s definitely very cool.

The official launch is October 19, with a meet-and-greet andn then Q&A with Epic Records artist Ben Folds. Reserve a spot for the event by emailing frontdesk [AT] virtualaloft.com, which is holding its launch the same day. Slightly confusing, but that seems to be the way to go. [UPDATE: The two events are actually a joint event, which is why you have to RSVP for the one to get to the other.]

This could be a very important project for Second Life. If music downloads can fly in the virtual world, anything’s possible. I’m looking forward to seeing how it pans out. Hope to have some more news on this shortly.