Posted Friday, October 6th, 2006, at 9:42 am Eastern by Mark Wallace

Sun Microsystems will apparently hold a press conference in the virtual world of Second Life next Tuesday, according to an item on Red Herring. “The networked computer vendor will become the first Fortune 500 company to hold a press conference in Second Life Tuesday when Chief Researcher Jon Gage and Chief Gaming Officer Chris Melissinos will open an in-game pavilion and talk about other ways Sun plans to work within the game. Philip Rosedale, chief executive of Linden Labs, the game’s developer, will also appear,” the article says.

3pointD hears the conference was arranged by virtual world services company Millions of Us, but we haven’t been able to confirm that, so it’s just hearsay for now. More interesting is the question of whether SL will soon see an influx of stock analysts and investment bankers. Virtual insider trading, anyone?


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