Audi Debuts TV Commercial in SL
Automaker Audi has apparently debuted its latest car commercial in the virtual world of Second Life. The commercial is showing in the screening dome of the »avalon« sim belonging to virtual world branding company Rivers Run Red. My machine seems to be a bit underpowered to make out the clip very well, but Rivers’ Justin Bovington tells me the ad will air on television in coming weeks, throughout the world. Bovington flags the event as another first for SL, calling it “validation of SL as a ‘legit’ channel in the media planning mix.” I’d call it more like a feeler as to whether SL can serve as a viral marketing channel on the level of YouTube, but that’s perhaps no less significant, given the fact that television commercials are probably a dying form.
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Audi lance une nouvelle pub, dans Second Life…
C’est dans les bureaux virtuels de RiversRunRed que la récente publicité vidéo de la Audi A6 fut lancé. Les photos sont une gracieuseté de Louise Jorden (aka Jordie Few dans SL). À noter aussi qu’après C/…