Posted Wednesday, October 4th, 2006, at 8:45 am Eastern by Mark Wallace

Kelly Linden's MySpace page, showing in his profile in the virtual world of Second Life

Christian of the Electric Sheep Company sends news that Linden Lab, makers of the virtual world of Second Life, will soon allow users to display Web pages in their in-world profiles. According to this blog post from one Linden developer, a new tab will soon be added to users’ profiles (as seen above) that will load from a URL field. “This feature should make it out sometime after this coming release, and to a public preview before then,” according to the post.

While it’s not Web on a prim (a feature that would allow multiple users to view the same Web page displayed on an object in the world itself), it would allow people to more easily perform Web-based functions from within Second Life. Cookies and password fields may not be supported (either at first or at all), so browsing will be limited in power, but one problem with SL at the moment is the task of disseminating information. Being able to load your profile with information is one kluge for this.

Probably more to the point will simply be the ability to open up to the rest of the virtual world. One feature that’s long been sought by users is an in-world blogging function. Now we have it (or we shortly will). Simply point your profile page at your Weblog, and the world can see what’s on your mind. This is where things really start to become interesting: Until now, avatars have been walking, talking, object-creating inter-actors; with Web on a profile, they’ll become walking, talking, object-creating, inter-acting sources of information. Blogs are arguably what made the Web come alive and helped show us the way toward the future of content creation and consumption; there’s no reason to believe they’ll be any less powerful in Second Life. Wild thought: hundreds or thousands of people each day click on the profile of Avatar X because she’s got the hottest blog in town. People want to bump into her so they can be mentioned in her blog, etc. That could happen now, of course, but having that blog be accessible within the world will give in-world interactions that much more weight. Now here’s hoping Web on a profile isn’t perpetually “two weeks away,” as Web on a prim has been for the past two years.


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