3pointD.com

MTV’s Virtual Laguna Beach, the virtual world tied to its hit TV show, gets its official launch this Wednesday, according to an article in The New York Times. The article also reports that MTV plans two other virtual worlds to join VLB in coming months: “VMTV is a music destination where visitors can club-hop among hip neighborhoods, buy music, watch videos, sing karaoke or even start their own bands. The third virtual destination, LogoWorld, an offshoot of Logo, the gay and lesbian cable channel, will be designed entirely by its participants.” Could this be the beginning of the migration we’ve been pointing to here at 3pointD for some time? That is, the migration from flat online community spaces like MySpace and into their 3D counterparts like Second Life and There.com (which provided the underlying technology for VLB). We of course are betting it is, but it could also mark a shift in how such places get funded and built, from start-up companies that need to seek venture capital to stay afloat, to big media companies getting into the space. The 3pointD age is upon us.