Scion Driving Into Second Life?
Hot on the heels of Adidas Reebok comes a rumor that Toyota automobile line Scion is about to launch a project in the virtual world of Second Life. This one apparently comes courtesy of Reuben Steiger’s Millions of Us, according to one SL resident. I haven’t seen Reuben this morning to ask him about it, but he’s on the last panel before lunch at the Second Life Community Convention today so expect more news by noontime. The move would make sense for Scion, which aims at a younger set and already has a “build your own” feature on its Web site. As far as I know, this would be the first real-world auto model to come into SL. No word yet on who created the virtual version of the car, or which models will be involved, but chances are it was Francis Chung, currently SL’s hottest carmaker, whose Dominus Shadow fetched a pretty penny at auction to benefit the American Cancer Society recently.



The Prim Aesthetic Legitimized…
Anyone remember the above image? That was the one I used in a much earlier entry (reLink) in which I made this comment:
What I really like about the Scion here is that it’s so…. primitive…. as in 3D videogame or Second Life primitive.
At that …
I’ll be interested in seeing which vehicle since I’ve long thought Scion the perfect car brand for this sort of thing. Be cool if it’s the one I mentioned last year.
Hey, Shaun Altman is the first on our block to get this car and we drove all around the Hidden Lake roads and Nanki Ki last night and it actually rides like a dream over the sim seams.
Yes, translates like a dream…but they need to work on the furry tail adaptation issues
http://secondthoughts.typepad.com/second_thoughts/2006/08/infonut_sunday_.html
[…] On the surface, things appear to be going really well in Second Life. In addition to having an Altyris building there (I had to drop that in…), Adidas Reebok, Toyota and TELUS (a large Canadian telco) have all announced (or begun building) an upcoming presence in Second Life. Text100, a large public relations agency, has a build opening tomorrow. NOAA has a build that’s pretty cool. The American Cancer Society raised about $40k in the SL Relay for Life. Couple that with more media than the Mideast conflict, and you have a thriving environment. But is there trouble brewing? One of my favorite podcasts is SecondCast. Branded as the “#1 Second Life Podcast,” the every-couple-of-weeks show has five of the most influential members of Second Life as hosts. Most of them have been in SL since the program was in beta, and they have the pulse of the Second Life “establishment.” In listening to their podcasts, the people they interview and talking to other residents, there remains major discontent among “old-timers” – more specifically, developers. […]
[…] with currently almost 550.000 inhabitants (half of them being active during the past two months), SecondLife has seen an exponential increase in usage since creditcard-checks were abolished - a measure heavily critized by many long-term-users. as for content, more and more companies take the step to go virtual: recent announcements and rumours included Adidas Reebok and Toyota. jack in! […]
Millions of Us Brings Scion into the Metaverse!…
This weekend at the Second Life Community Convention, we announced that we were bringing Scion into Second Life. This makes Scion the first automaker to enter Second Life and we’re super excited about what we’re going to be doing with…
Millions of Us Brings Scion into Second Life…
This weekend at the Second Life Community Convention, we announced that we were bringing Scion into Second Life. This makes Scion the first automaker to enter Second Life and we’re super excited about what we’re going to be doing with them…
[…] Ebenso wie Toyota Scion (siehe hier) […]
[…] De plus en plus, de grandes marques seront désormais présentent dans Second Life. Adidas-Reebok, Amazon, la voiture Scion de Toyota et MTV rejoindront les American Apparel, starwood et autres 3,100 entreprises qui y sont déjà. À quand une autre entreprise québécoise qu’American Apparel dans Second Life? Et pourquoi pas des artistes québécois qui iraient rejoindre les U2 et Duran Duran? […]