Adidas Reebok Runs to Second Life
Word at the Second Life Community Convention is that virtual world services company Rivers Run Red is about to bring yet another big-name brand into the virtual world of Second Life. This time it’s sneaker maker Adidas Reebok (the two companies merged a year ago), which will come to Second Life with plans to get closer to consumers by leveraging the community and feedback capabilities of the virtual world.
The company plans to reach out to SL residents with products in the virtual world, and by getting feedback on what the Adidas and Reebok brands mean to them. The Adidas catchphrase “Impossible is Nothing,” for instance, will become a means of finding out just what “impossible” means to the SL market segment — where the word has an entirely different meaning from anywhere else. That’s according to a media agency executive involved in the project. Prototype shoes may also be released in the virtual world, and it’s possible that residents may even be able to alter these designs as part of the feedback loop.
The deal sounds like a long-term commitment of 18 months or more, and from what 3pointD hears is one of the biggest virtual world services contracts to date (in dollar terms, that is). More news as it develops. Just as long as I can get a pair of virtual Rod Lavers (green sole, please), I’ll be happy.
Feeds
the feedback loop is pretty cool. one of the first advergames was a nike basketball offering where you could change the colors of the player’s sneakers. I believe Nike used this information to anticipate demand for different styles of their shoes.
I never heard anything about that! How the heck do you get this stuff? That’s what I get for leaving at 10:30 I guess.
[…] First out the gate was an announcement from UK branding agency Rivers Run Red that they’d be creating a permanent presence for Adidas, with more than a couple dozen shoe models for your avatar to wear. (More details here. ) Not to be outdone, new metaverse developer Millions of Us (a sponsor of my SL blog, so take with a rock of sodium) announced they had an agreement with Toyota to offer an official, virtual edition of the Scion xB to Second Life residents. […]
Adidas Reebok To (Virtually) Leverage Second Life…
Adidas Reebok appears to be looking to popular virtual video game environment, Second Life, to promote and receive feedback on its latest shoes. According to this article:The company plans to reach out to SL residents with products in the virtual…
[…] On the surface, things appear to be going really well in Second Life. In addition to having an Altyris building there (I had to drop that in…), Adidas Reebok, Toyota and TELUS (a large Canadian telco) have all announced (or begun building) an upcoming presence in Second Life. Text100, a large public relations agency, has a build opening tomorrow. NOAA has a build that’s pretty cool. The American Cancer Society raised about $40k in the SL Relay for Life. Couple that with more media than the Mideast conflict, and you have a thriving environment. But is there trouble brewing? One of my favorite podcasts is SecondCast. Branded as the “#1 Second Life Podcast,” the every-couple-of-weeks show has five of the most influential members of Second Life as hosts. Most of them have been in SL since the program was in beta, and they have the pulse of the Second Life “establishment.” In listening to their podcasts, the people they interview and talking to other residents, there remains major discontent among “old-timers” – more specifically, developers. […]
Adidas und Toyota - Die Big Brands entdecken virtuelle Welten…
Wie gelegentlich schon einmal erwhnt (auch hier), werden virtuelle Welten, wie Second Life und Andere, zunehmend interessanter fr innovationsfreudige Werber und ebensolche Marken. Bislang waren es meist kleinere Marken, die den Schritt auf die noch wac…
[…] Second Life no sólo es un mundo virtual en expansión, apto para el ocio y la comunicación. También es, ¿cómo no en nuestra sociedad postcapitalista?, un espacio para los negocios. Ya son leyenda los casos de algunos usuarios que se han hecho ricos a base de especular con tierras e islas del continente digital, aprovechando el mecanismo universal de que siempre hay alguien que se encaprichará por tener algo que tiene otro y estará dispuesto a pagar por satisfacer su ego posesivo. Hoy hemos sabido que, como consecuencia del Second Life Community Convention celebrada en San Francisco entre el 18 y el 20 de Agosto, las firmas Adidas-Reebok (marcas fusionadas hace poco) y Toyota desembarcarán en Second Life. Si un rico extravagante, Jon Jacobs, se ha gastado 100.000 dólares en adquirir un amplio terreno allá con el propósito de construir un club nocturno al que invitará a pinchar a DJ’s reales (de forma parecida a como actuó en SL la cantante Susanne Vega), ¿qué no harán las grandes empresas ávidas de nuevos mercados? Jacobs piensa que la próxima década incorporará la realidad virtual como uno de los juegos más habituales de la cultura popular. ¿Se quedarán las multinacionales al margen de esta plataforma? Adidas y Toyota son pioneras. Pronto veremos virtualizarse a todas las demás. Por cierto, SL no es el único continente sintético donde sus pobladores se esconden bajo un avatar para chatear, practicar el sexo, pasear, comprar y vender o construir, aunque seguramente el más conocido. Si quieres curiosear: http://www.activeworlds.com/ http://www.entropiauniverse.com/ […]
[…] Según leo en 3pointD.com, Adidas y Reebok se virtualizarán como nunca e ingresarán a Second Life. La porción de mercado les resulta harto tentadora así que llevarán sus zapatillas al ciberplaneta, donde los residentes podrán rediseñar esos productos. En: Second Life — Agosto 21, 2006 […]
[…] Adidas-Reebok plant nach Gerüchten den Einstieg […]
[…] De plus en plus, de grandes marques seront désormais présentent dans Second Life. Adidas-Reebok, Amazon, la voiture Scion de Toyota et MTV rejoindront les American Apparel, starwood et autres 3,100 entreprises qui y sont déjà. À quand une autre entreprise québécoise qu’American Apparel dans Second Life? Et pourquoi pas des artistes québécois qui iraient rejoindre les U2 et Duran Duran? […]
Adidas comes to Second Life: the a3 Microride…
Moo Money sent a link to the new Adidas store in Second Life (SLURL). It’s pretty spare at this point — just a marketing build to highlight their new a3 Microride shoe, which apparently makes you jump really really high….
gay web cam…
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[…] Adidas & Reebok […]
[…] Retailers are already present within SL, and so are a number of businesses. I don’t think it will be long until the major online outlets also have an active business presence in the virtual worlds. (Reebok) […]
[…] Wie das aussehen kann, zeigen zunehmend Firmen, welche die zweite - virtuelle - Welt für sich entdecken. Da werden Seminare abgehalten, Schuhe (bspw. adidas) von Markenherstellern gekauft, Autos besichtigt (Toyota u. Nissan) oder Urlaube in virtuellen Hotels gemacht. Um Second Life hat sich nicht nur ein blühendes Wirtschaftsleben auf Seiten von Publisher Linden Lab entwickelt. Einzelne Immobilienmakler, die Häuser erstellen und verkaufen, sind nur ein kleiner Teil einer Gruppe von Menschen, die mit dem Verkauf und Handeln von virtuellen Waren recht gut Geld verdienen. Auch wenn Second Life nicht die erste virtuelle Welt ist, mit der Partizipierende Geld verdienen können, so ist sie gleichwohl die größte dieser “Spielwiesen” weltweit. […]
how much money adidas?