Posted Monday, August 7th, 2006, at 10:43 pm Eastern by Mark Wallace

MTV buildling virtual Laguna Beach in There.comWorld of SL is a new project by SL resident Tao Takashi (who’s also a contributor to 3pointD’s Flickr group) that aggregates all the SL blogs Tao can find (and there are a lot of them). Slightly amusing is the fact that the big story on World of SL today is not about SL at all but about There.com, where it looks like MTV is opening a Virtual Laguna Beach to accompany its popular TV show of the same name. Apparently, the DVD of the show’s second season contains a teaser for the TV show’s virtual world, and SL resident Twiddler Thereian picked up on it and posted the news on his own blog. (The last name Thereian in SL often denotes someone who came to Linden Lab’s virtual world from over There.)

Little word yet on just what the virtual Laguna Beach will contain, but 3pointD hears it will be separate from the main world of There, will re-create locations and fashion styles from the show, and will also feature social networking-style games that reward members for various interactions with each other and their environment. Given Laguna Beach’s devoted fan base, this could be great for both MTV and There.

MTV buildling virtual Laguna Beach in There.comA closed alpha of Virtual Laguna Beach has apparently just ended, and Michael Wilson, founder and CEO of Makena Technologies, the company behind There, posted an official announcement related to the project on the There forums, which was republished by The Voice of There an in-world newspaper.

It’ll be interesting to see how people use Virtual Laguna Beach. Will their love of the same TV show be enough to keep them coming back? Or will the place morph into a more generalized community? In any case, be sure to hit the beach when it becomes available. We’ll try to bring you more updates as they develop.


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