Posted Thursday, August 3rd, 2006, at 8:54 am Eastern by Mark Wallace

Boondocks television show, theme of which became the 100,000th item on SLBoutique

SLBoutique is a shopping site for all things Second Life. Started by SL resident FlipperPA Peregrine in early 2005, the site has steadily grown since then, with residents listing items for sale, and SLB’s in-world operation delivering them automatically to purchasers (similar to other SL shopping sites like SLExchange and SecondServer). Yesterday, SLB saw a resident list the 100,000th item on the site, which marks some kind of retail milestone for both SL and SLB, and is probably a good indication that SLB is the largest such site going.

The event was noted on the blog of Christian Westbrook, one of the Electric Sheep, who sponsor this blog and who bought the SLB site (and hired Flipper) sometime earlier this year. The item itself is the theme from the television show The Boondocks, which can be purchased for L$100 (about 35 cents) for use with a portable media player created by resident Heir Maelstrom. (Maelstrom seems to be doing a brisk business in such presumably copyrighted works, as he is also offering more than a dozen other such songs on the site.)

I’m assuming that SLB is the largest Web-based shopping site for SL, but really I have no way of knowing. It would be nice if such sites started giving us a sense of how much business they’re doing. Transactions per day in terms of number or L$ would be outstanding, though I doubt such information will be released any time soon. (Unless it’s out there and I’ve missed it.) I don’t believe such sites have much to lose by revealing a bit about how much business is being done there. And the information would be invaluable to those building the metaverse and studying its development. More than $46 billion in non-travel eCommerce was done in the first half of 2006, according to a recent report from comScore. It would be great to have similar metrics with which to track the virtual world.

Second Life media player available on SL Boutique
Heir Maelstrom’s media player


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