New SL Business Mag to Launch August 1
While browsing the Second Life Podcast blog I found this link to the upcoming SL Business magazine, due to launch in-world and as a PDF on August 1. According to the mag’s media kit on SLExchange, it’s quite an ambitious undertaking. The media kit was posted by resident Dalian Hansen, but no staff is named in it, so I’m not yet clear on who’s behind the undertaking. Second Life could really use a good business publication, in my opinion, but it remains to be seen if this is it.
(An aside: What is it about PDFs? The Metaverse Messenger also releases via PDF. But PDF is such an old-world technology, the closest thing on the Web to a piece of paper. Why aren’t these publications releasing in something that’s more Web-friendly? I’d be interested to know.)
SL Business magazine bills itself as “the Premiere Virtual Branding Magazine” and flags a wide range of featured content, including:
RL/SL News
Getting Started
The ToolBox
Success Stories
Music
Programing
Fashion
Outlook and Investing
Law
Comics
Announcements and Contests [including writing, scripting and building contests]
That’s a lot. The monthly magazine will also be holding events in which SL business owners “will be providing instruction and sharing of their knowledge at the SL Business Headquarters,” in the Egremont sim. Again, I need to know more about who’s behind the venture before I can make a judgment. But experience has shown it’s tough to get a lot of capable writers to come together on deadline for a project like this.
The one thing that seems to be lacking is hard numbers. That said, SL Business is billed, as mentioned, as a branding mag, not necessarily your more mainstream business publication. What I’d really like to see is a publication that really collects and analyzes the data and hard news that’s out there in a fashion akin to the Wall Street Journal or Barron’s. Keep an eye on SL Business, though, because if the team can make it happen, it should be a good start.
[UPDATE: More on the story in the following post.]
Feeds
Walker,
At Second Style we make PDFs because we want to have complete control over the presentation of the content inside. That just is NOT possible using the web, even with super spiffy CSS sheets without investing weeks and weeks of layout work and testing with 10,000 different browsers.
Ideally, there’d be something better than PDF, but right now if you want to control every aspect of content presentation without investing tons of time hand coding CSS and HTML (and keep your looks fresh and vibrant) you’re working with a PDF.
Thanks for the link Mark! This does look like it should be a cool publication, if it stays true to how they have billed it. And as far as the PDFs, I never gave it a second thought before, since that is just the way things are done. But you make a great point, why are they done that way? I suppose it is what world you come from, if you come from the publishing world, you use PDF, if you come from ours, you make it interactive.
Oooooh, posted before I saw it. Well that makes sense. Thanks for the clarification Celebrity.
To me, a style mag in PDF makes much more sense, Celebrity. Although I still think there are advantages to the Web format that are being missed by being in PDF only. But I’m about to make another post on this after talking to the SLBM guys, so I’ll save those comments for that.
Second Life Business Magazin…
SL Business dürfte das erste Business Magazin über Second Life und in Second Life sein. Die erste Ausgabe soll am 01.08.06 sowohl In-World. als auch als PDF veröffentlicht werden. Werbung kann man……
[…] It is not really my discussion, but it has certainly become interesting. It all started yesterday when 3pointD.com linked to a post I wrote about the new SL Business Mag. As a minor point, Mark commented that he wondered why all of these publications distribute in Adobe PDF, rather than as a web site. […]
[…] Via 3PointD Filed under: social networks | […]
un mag pour Second Life ce 1er aot…
3pointD, dj relay aujourd’hui par Steve Rubel, a eu vent du lancement du mag de Second Life. Celui-ci serait dit online (mais version PDF). So what about marketing ? eh bien vous de voir. Produit ditorial driv et support de com ? Rebond sur les conte…
gay web cam…
yxoystjgm xdjasmomr dtncpouom …