3pointD.com

The Second Life Insider, a new blog from AOL’s Weblogs Inc., reports on the recent auction of a Second Life automobile that fetched US$2,000 for charity. (Also on Chris Carella’s Electric Sheep blog.) The auction was part of the fund-raising effort that’s on at the moment for the American Cancer Society’s second annual Second Life Relay for Life. Over at SecondCast, we interviewed the event’s organizers last week, and podcaster extraordinaire John Swords just posted the episode last night (which you can also listen to in the sidebar here). But $2,000 for a virtual car? Evidence of nothing more than that virtual worlds can be quite effective places to do charity work. The Relay event is this weekend, July 22-23, so log into SL now and get your virtual running shoes on.

One note about the Insider post: It cites yet again the story of how Project Entropia player Jon “Neverdie” Jacobs spent $100,000 on a virtual space station within the game. The problem with this story is that Jacobs was at the time a U.S.-based marketing rep for Entropia. It would be nice to see this corrected.