Posted Friday, July 7th, 2006, at 9:11 am Eastern by Mark Wallace

PNC Park re-created in the virtual world of Second Life for Major League Baseball's Home Run Derby

I got a closer look yesterday at the virtual baseball stadium being built for MLB.com by the Electric Sheep Company in Second Life. The park itself, still in the final stages of construction, consists of a pretty cute diamond, scaled down to SL dimensions, surrounded by a lag-friendly number of seats in the stands. Hank Hoodoo of the Sheep also answered a couple of questions I’d had about the project.

I’d wondered on Wednesday what kind of technology would be behind the re-enactment of the Home Run Derby that’s to be held on Monday. The Sheep (who sponsor this blog) have apparerently designed a heads-up display that will allow someone monitoring events at PNC Park to launch baseballs to approximately the location they’ve been hit to in the real-life derby, and to update the scores on the virtual Jumbotron. I like this behind-the-scenes use of SL’s HUD functionality. This is the first case I’ve heard of in which a HUD is being used as a kind of media output device, rather than to control what the person wearing the HUD is doing / seeing.

The Jumbotron in the park also appeared to be video-capable, which would be great, although I still have no word on whether part of the plan is to show the live stream from the RL event alongside the re-enactment. Here’s hoping. [UPDATE: Electric Sheep Chris Carella now reports that the Derby will indeed be streamed live to the Jumbotron in the virtual stadium.]

Hank also showed me the disembodied heads of the player replicas that will take to the batter’s box. Pretty cute. Immediately made me want a bobble-head avatar of some sort. Can someone make me one, please? But with Walker’s head on it, not David Wright’s.

My only other question had been whether the park would stay open to the public after the Derby, and the answer, happily, seems to be yes. There are no plans to close the park other than during future MLB.com events, Hank said. I also had the opportunity to meet two guys from MLB.com who were looking over the build. They were clearly impressed with what the Sheep had done and excited about the possibilties in Second Life. MLB.com may be the perfect client for a company like the Sheep. According to a recent article in Wired magazine, Major League Baseball Advanced Media, which runs MLB.com, is “by far the most sophisticated Web operation of any pro athletic organization.” The MLB.com guys I met at the SL stadium were quoting some truly staggering numbers about how much traffic they get on their Web sites and feeds. Perhaps this virtual Home Run Derby is only the tip of the iceberg?


TrackbackURL: http://www.3pointd.com/20060707/a-day-at-the-virtual-ballpark-with-mlbcom/trackback/

8 comments:

Note: To combat spam, the word "porn" and the names of various prescription drugs are blacklisted. Posts containing those words will be lost. Other comments may be held for moderation.


mobile phone