Posted Wednesday, June 28th, 2006, at 9:50 am Eastern by Mark Wallace

As we wrote about earlier on 3pointD, Linden Lab, creators of the virtual world of Second Life, has been met with an outcry over recent changes to their registration system, which no longer requires billing information or real-world identifying data of any kind. Now, to mollify residents’ concerns over unchecked griefing, LL is planning to scrape users’ hardware for identifying information, and to install tools that would let users ban non-paying members from their land, according to a blog post from LL’s VP for community and support Robin Harper. This is perilously close to jumping the shark, if you ask me, and certainly steers Second Life away from the open platform that LL CEO Philip Rosedale has said he wants it to become.

The open registration model has had benefits for LL already, increasing the number of new members and opening the doors for members from countries outside the U.S. who had not been able to join because of conflicting payment systems. “After opening registration the ratio of international to US registrants changed from 25/75 to 50/50,” Harper writes. That’s an excellent result. But the effects of the coming change may not be so salutary.

From tomorrow, as the company’s updated Privacy Policy will reflect, LL will begin scraping users’ hardware for identifying information. Harper: “The Privacy Policy now points out that if you install Second Life software we’ll be collecting information about your computer. The point here is to allow us to verify a unique identity and therefore better contain griefing by multiple accounts from one system. This information will not be available to non-Linden employees, and will only be available to Linden employees in an encrypted (”hashed”) format.”

It would be nice to know exactly what this information is. I’ve fired off an email to LL, but they’re not awake yet out in California, so I’ll let you know if I hear anything. No matter what it is, though, this will be perceived as spyware. And in many ways, it is. The Internet is still a fairly insecure place, both technologically and legally, and it makes sense to collect as little of this kind of information as possible, if it needs to be collected at all.

The other change taking place is to the software tools available to users, though this one won’t come in tomorrow’s patch: “Future releases of Second Life will allow Residents to decide if they want to allow accounts which are essentially anonymous (no payment information given to us at registration except email address) to access their parcel.”

While I realize this is something LL sees as putting more control in the hands of users, I’d argue it actually serves to steer Second Life toward the kind of functionality offered by a Web site, rather than a more metaversal model similar to what’s offered by the Web itself.

Allowing only paying users to access one’s content is somewhat unusual even for the Web. The practice of filtering who may and may not see your Web page or other Web-based profile or content, though, is hardly rare. This is a service that’s offered by any number of sites. The difference, though, is that the service is offered by the people who own the sites, and not by the platform itself. The platform (i.e., the Internet and World Wide Web) doesn’t even provide the tools, but only a way to access the necessary data and communicate it to the right places. That allows far more robust and varied applications to be built, applications that in many cases hadn’t been widely envisioned before they were launched.

Linden Lab, it seems, isn’t willing to go this far. They are happy to make payment status (not payment information) publicly available in users’ profiles, but they aren’t willing (at least not yet) to provide hooks to this data so that users can write their own apps to take advantage of the information. This radically chokes back what it’s possible to do in this area. The tools being introduced will allow users to control access to their land based on a member’s payment status — in effect creating a tiered service in many parts of the Grid (though I actually doubt many people will take full advantage of this) — but will allow little or nothing else. How much more interesting a world would it be if users were given the ability to use that status information as they saw fit?

LL’s slogan is “Your World, Your Imagination.” But that seems to include only the surface of the world. If Second Life is ever to become the platform it has the potential to be, LL will have to realize that its members’ imaginations are capable of reaching much further down into the mechanics of their world.


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